7 Best Moments from Milan Fashion Week

7 Best Moments from Milan Fashion Week

Words Luke Smith

Just in case you missed it!

Milan Fashion Week has always been known for its lavish designs and its reflection of Italy’s rich culture. This season, the designers flipped the script to create an unforgettable circus for fashion week. It was filled with the weird, the wonderful, the brave, the cyborgs, the aliens and the drones. So just in case you missed it, here are the best seven moments from Milan Fashion Week.

The Eight Shades of Moncler
After years of tradition, Moncler broke the fashion calendar by replacing Gucci as the starter at Milan Fashion Week, and for a good reason. The designer challenged eight designers to reimagine the signature Moncler down jacket at a Milanese Hangar, and that’s precisely what they did.

“Letting creativity run riot strengthens the uniqueness of Moncler.”

Dubbed the Genius Group, the names included Simone Rocha, Craig Green, Grenoble, Pierpaolo, 1952, Noir Kei Ninomiya, Fragment Hiroshi Fujiwara and Palm Angels. Each designer incorporated the down jacket into their vision and the outcome was pure genius.

Talking to Dezeen, the brand said, “Letting creativity run riot strengthens the uniqueness of Moncler. It allows the product to speak by [sic] itself as it takes different shapes according to the concept of each project”.

Gucci’s autumn/winter 18 runway design, image courtesy of Gucci


Heads and Dragons at Gucci
One of the most talked about shows at Milan Fashion Week was the Gucci show, with complaints from people last season who said the smoky theatrics covered up the show, this season, Alessandro Michele set his latest collection in a brightly lit operating theatre, a fitting scene for what was to come.

First of all, model Oslo Grace walked out cradling a baby dragon for a Game of Thrones-style Gucci revolution. The most shocking moment of the show, however, came when two models nonchalantly stepped out with a replica of their own heads under their arms, the new bag perhaps?

Talking about his inspiration for the show at a press conference, Michele says “A Cyborg Manifesto: Science, Technology, and Socialist-Feminism in the Late Twentieth Century.” The Gucci heads have now started a trend on Instagram, #GucciChallenge, where people are replicating the iconic moment in their own way.

Drones and Controversy at Dolce & Gabbana
Tired of carrying your own handbag? Dolce & Gabbana may have just found the cure for carrying a heavy load. For their latest collection, the designer duo sent out an array of handbags onto the runway, carried by drones. That’s right, Dolce & Gabbana actually replaced the models for the start of their collection and sent out an array of drones, carrying the handbags in an organised line before the show kicked off.

The collection came with some controversy, hosted in a church, the first model walked out in a Catholic-inspired religious garment with the words ‘Fashion Sinner’ emblazoned across the front. This isn’t the first time the duo has sparked controversy, listing a pair of shoes on their website as ‘slave sandals’ as well as their views on gay adoption and families in an interview. But let’s be honest, it isn’t the first time they’ve offended us all and it indeed won’t be the last.

Versace autumn/winter 18, image courtesy indigital.tv

Versace is Clueless
Over at Versace, Donatella was Clueless with her latest collection, inspired by the ever iconic wardrobe of Cher from the 90s cult classic. The collection was a fusion of British Westwood and Cher Horowitz to create an array of bright plaids, harking back to a beloved era in British fashion and popular culture.

One of the most iconic looks from the collection was the bold yellow and blue plaid school uniform paired with a Versace branded T-Shirt, visualising one of the most recognisable characters of the 90s. In true Cher style, Donatella has just one thing to say, ‘ugh as if’!

Prada’s CGI Influencer
Every year that passes in fashion, social media plays a more important role than the year before. Prada has capitalised on this for their latest collection, working with CGI Influencer Lil Miquela. That’s right, Lil Miquela, the infamous CGI influencer is the new face of Prada. She was seen at Milan Fashion Week rocking Prada’s spring/summer 18 collection like any other influencer and on the Prada account, she gave a mini-tour of the show space through her eyes.

Talking to Dazed, Lil Miquela says “It was amazing! The oversized structured pieces layered with the bright colours and patterns felt very empowering and strong”. This calls into question, are influencers the next thing to be replaced by technology? Who knows.

Moschino autumn/winter 18


Moschino’s Alien Time Machine
With many collections looking to the future this season at fashion week with an array of cyborgs, robots and CGI, Jeremy Scott at Moschino merged the future with the past to create a Jackie’O inspired an army of aliens.

“I’m not anti-alien, I don’t want to build a wall.”

The collection was inspired by the ever so curious mind of Jeremy Scott, with the starting point being a JFK conspiracy where the President had told Marilyn Monroe aliens were real and that she was going to go to press about it. Jeremy Scott used his curious mind and merged this with the ever so satirical brand Moschino to create a collection that was secretly political.

As someone who is outspoken with his politics, he tells Vogue: “I’m not anti-alien, I don’t want to build a wall”.

Gigi with Dog at Tod’s
One thing fashion is supposed to be is fun, and how else to show the fun-loving side of fashion than to have one of the biggest supermodels of the moment carry one of the most fun-loving animals.

That’s right, at Tod’s latest collection, Gigi Hadid took to the runway carrying an adorable puppy in her hands. Not since Paris Hilton have dogs been used as accessories, Paris Hilton, eat your heart out.