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Balenciaga Combines Its Men’s and Women’s Shows
Artistic Director Demna Gvasalia has announced that Balenciaga will unify its men’s and women’s shows for autumn/winter 18.
As of yet, there’s no word on why Gavsalia made the decision, but it’s a big transition for the Parisian house. Balenciaga relaunched its menswear business last June, and up until spring/summer 17, the collections didn’t have a runway show. In addition to presenting their co-ed at Paris Fashion Week next March, the luxury label will introduce men’s pre-collections, starting with a pre-fall range in January 2018.
As more brands make changes to how they present their collections, there’s a debate whether fashion shows may soon, become a thing of the past. Gavsalia made headlines earlier this year for scrapping Vetements’ catwalks altogether. “I got bored. I think it needs to enter a new chapter. Fashion shows are not the best tool. We did the show in the sex club, the restaurant, the church. We brought forward the season, we showed men’s and women’s together,” he told Vogue. “It’s become repetitive and exhausting. We will do something when there’s the time and the need for it. It will be more like a surprise.” It leaves the question, could Balenciaga eventually drop the traditional catwalk method?