Critics Diet Prada Accuses Vetements of Plagiarism

Critics Diet Prada Accuses Vetements of Plagiarism

Words Tori West
Images Mitchell Sams

Designers are still ‘knocking each other off lol’

Fashion’s most powerful, brutally-honest critic @Dietprada is back at it again, this time, accusing Vetements’ Demna Gvasalia of swindling Martin Margiela.

In a recent post, the prolific eagle-eyed Insta account compares Margiela’s iconic split toe Tabi boots to Demna’s design in Paris this week. “Although Diet Prada has Demna’s seal of approval, we’re definitely not condoning the surprise appearance of Margiela’s iconic Tabi boots on the Vetements runway today.”

“That being said, there’s no doubt he has serious talent in rehashing big concepts and turning them into serious cash. We’re just hoping these boots won’t be produced. Being iconic as they are, it’s hard to fathom why anyone wouldn’t just buy the original. Otherwise, cool collection lol.”

Although Diet Prada has Demna's seal of approval, we're definitely not condoning the surprise appearance of Margiela's iconic tabi boots on the Vetements runway today.  His work has always heavily referenced the fashion house (where he worked from 2009-2012), but today he took a more brazen approach for the FW18 collection he called the "elephant in the room", plucking from the entirety of its oeuvre. • "References exist to feed us, but not to feed us in order to copy – they feed us in order to create something new from it", he said.  Indeed, that's exactly what Margiela did in 1989 by turning traditional Japanese socks (dating back to the 15th century) into one of fashion's most beloved cult items.  We're just wondering what newness Demna's version is bringing to the table other than supporting the autobiographical fanboy concept. • That being said, there's no doubt he has serious talent in rehashing big concepts and turning them into serious cash.  We're just hoping these boots won't be produced.  Being iconic as they are, it's hard to fathom why anyone wouldn't just buy the original.  Otherwise, cool collection lol. #vetements #clothes #margiela #tabiboot #sacredground #lol #copy #why #history #personalhistory #appropriation #inspiration #tabi #cult #demnagvasalia #martinmargiela #ootd #wiwt #dietprada

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Backstage, Demna clapped back at critics who brought up the same comparison. “Everything is an appropriation,” explained the designer backstage, “We live in a world that is full of references, and references exist to feed us in order to create something new from them. That’s the challenge I set for myself.”

Demna isn’t the only victim of the fashion vigilante’s observance.  Last year, the account clashed with Kim Kardashian and Gucci. However, recognising their influence, the Italian house later invited them to their spring/summer 18 show.

“@diet_prada Instagram account taking over @gucci insta stories!!” the account posted the morning of the show. “They invited us to analyse the collection and spot the references, and we are finding their transparency refreshing… this is the way to go!”

In a recent interview with Financial Times, Diet Prada’s creators Tony Lui and Lindsey Schuyler discussed their impact on the fashion industry and their consumers.

“I think we validate a lot of what people are thinking, but don’t want to say. We’re definitely not the only ones to say ‘hey this looks crazy similar to this show from last season’. We just do it without a filter and I think people appreciate the honesty.”