Get to Know Sadie Bailey of Project Upcoming

Get to Know Sadie Bailey of Project Upcoming

Words TORI WEST
Images Reid Allen

Hierarchy unfortunately, fuels the art world, luckily this 20-year-old publisher is here to break it down.

In response to the lack of appreciation young photographers receive in press; Sadie launched Project Upcoming, a creative space for young talent from all over the globe. Sat in her North London-based studio, she opens up about the platform, “I’ve always been surrounded by the coolest, most talented people. I felt like there wasn’t really a place for them to actively showcase their work.”

Photography by Sadie Bailey

As far as she’s concerned, too many publications feature artists based on their following. “There’s still a stigma around putting your art out there and getting it noticed. A lot of people I’ve worked with have mentioned that they didn’t feel comfortable submitting work to magazines because they didn’t have enough followers on social.” Refreshingly, Bailey doesn’t care about your following and will even pay to publish your zine if she likes your photography. “We live in a world that can be so dark and twisted at times, If I’m able to document the pure joy, happiness & love that my friends and these artists constantly embody, then why the fuck not?”

Photography by Jordan Michels

It’s that ethos that’s allowed her to work with creatives from all over Europe, from the pavements of Cardiff to the streets of Bordeaux. “I work with so many artists on a daily basis that it’s impossible to list them all.” So many, in fact, that earlier this year it allowed her to curate ‘Ripper’, Project Upcoming’s first exhibition. “I’ve said this before, and I’ll say it again. I’m not an artist- so putting on an ‘art show’ was something completely new to me.” Considering it was her first public project, the entire Rave Skateboards team flew in from France to be there, her cousin even flew in from Portland to DJ. “It was the most overwhelming night of my life but I’d do it all again without a doubt.”

One thing we can learn from Sadie is that sometimes we can get lost in the work aspect of creating art, but we’re forgetting the main point of it. “At the end of the day, art should be fun, “It has no boundaries. It has no limits. Do what you want and don’t let other people’s narcissism stop you. Have fun, get messy, and celebrate the beauty of imperfection of it.”

Discover more about Project Upcoming here