Gosha Rubchinskiy’s new eyewear collaboration with Italian eyewear giant Retrosuperfuture has dropped after their sell-out spring/summer 17 collection first seen in Florence.
This collection mirrors aspects of the first but has surely evolved. Evidently continuing to marry the western influences with his original eastern communist heritage, Gosha has also created a zine that communicates the new collection which is available at Dover Street Market with the purchase of the sunglasses.
Gosha told i-D“It still conveys the same mood of 90s rave memory, though. Bright coloured lenses and metallic frames, electronic music parties mixed with a summer feeling.”
The zine heavily sways towards British youth culture with a old school Honda bike in front of an industrial backdrop, two models casually posing before a BMW with an obvious British numberplate and another image with the reflection of the Union Jack upon the sense of the glasses. All shot by Tom Emmerson, he has cleverly communicated the Gosha signature style.
The frames are not as heavy and as bold as the previous season but are playful with coloured lenses. There are two subtle shapes, the Wire which is classically round and the Iggy which is an aviator style. Yours for £225 at Dover Street Market.