Gucci Is Donating $500,000 to the Gun Control Rally

Gucci Is Donating $500,000 to the Gun Control Rally

Words Tori West
Images Corey Tenold

The Italian house is supporting the March for Our Lives rally

After hitting headlines last week for their autumn/winter 18 men’s and women’s show which featured models taking the runway carrying severed heads and baby dragons, this week, everyone is talking about the Italian brand for a different reason.

In the wake of the yet another horrific mass shooting earlier this month at Parkland school in Florida, The Italian fashion house is donating $500,000 to the March for Our Lives rally for gun control.

The march, which is taking place in Washington next month, is in partnership with the ending gun violence charity, Everytown for Gun Saftey.

“We stand with March for Our Lives and the fearless students across the country who demand that their lives and safety become a priority. We have all been directly or indirectly impacted by these senseless tragedies,” the brand stated in a press release.

Gucci‘s creative director Alessandro Michele later added: “I am truly moved by the courage of these students. My love is with them and it will be next to them on March 24. I am standing with March for Our Lives and the strong young women and men across the United States who are fighting for their generation and those to come.”

The donation follows a string of other celebrities backing the march including George and Amal Clooney and Oprah Winfrey.

Taking place on March 24, 500,000 attendees are expected to join the rally. Meanwhile, Trump has suggested that the solution to stopping shootings in America is providing teachers with amour, bringing more guns into schools.

“If you had a teacher who was adept with the firearm, they could end the attack very quickly,” he said, stating that schools could arm up to 20% of their teachers to stop “maniacs” who may try and attack them. Obviously, not many have agreed with his approach.

Those behind the march are hoping it will bring more gun control In America to limit tragedies like Parkland being repeated.