Our favourite Bad Gal has found a new home, right next to the fidget spinner and NASA. After considering hundreds of products, designs and ideas, Riri made the final cut of TIME’s annual unracked list of the year’s best inventions.
Fenty Beauty, which launched in September, created 40 shades of foundation and a diverse array of makeup and celebrated for its inclusive ad campaign featuring models of varying sizes and ethnicities. “It was important that every woman felt included,” she says. Darker tones of the beauty line began selling out on Sephora; almost immediately, other brands began creating more products for women of colour.
According to marketing insight website Tribe Dynamics, Fenty Puma earned an unprecedented $72 million in media value in its first month. But for the girl that has it all, it’s not just about the money. “I never could have anticipated the emotional connection that women are having with the products and the brand as a whole,” Rihanna told TIME while discussing the honour. “Some are finding their shade of foundation for the first time, getting emotional at the counter. That’s something I will never get over.”
Other products praised in the publication’s list include Apple’s iPhone X, NASA’s Mars Insight lander, a lift that can also move sideways and a portable, wearable breast milk pump and of course, the fidget spinner. Read the full list of products here.
Featured image Rihanna, via @fentybeauty