What to Look Forward to at London Fashion Week

What to Look Forward to at London Fashion Week

Words Sophie Gee
Images Dashti Jahfar


Kicking off the autumn/winter 18 fashion week festivities in New York, talking points revolved around the Ski Resort in Space presented by Philip Plein and the return of favourite must-have brand of the nineties, Juicy Couture. Not to mention the boldest frow in town at Alexander Wang’s show –-  Anna Wintour (and her sunglasses), Cardi B and Baz Lurhmann. I’m sure you’ve seen enough to do with the Big Apple. But fear not. “It’s coming home, it’s coming home. Fashion’s coming home.”

Friday marks the first day of London Fashion Week and although there are a whole host of big names showing throughout, the week begins with the MA students of arguably the most famous fashion school in history, Central St Martins. Producing names such as John Galliano, Stella McCartney and the late, great Alexander McQueen. Who knows that we are not about to get familiar with a legend of our time.

@MAFCSM recently posted a slightly psychedelic GIF on their Instagram with the word ‘YOU’ on a continuous flash. Titled ‘YOU WHAT ARE YOU?’ with the hashtag #MAFCSM18, we wonder if this is a taste of their upcoming show. Follow the twitter account for a live link to the show @ 8.30pm Friday night.


A post shared by MA FASHION CSM (@mafcsm) on

Saturday will be about as British as it can get in the fashion world with the likes of heritage luxury brand Burberry’s autumn/winter 18 show.  The big news was dropped late October 2017 that this season is Christopher Bailey’s last with the brand. After a seventeen year commitment to Burberry, Bailey has reinvented it by not just looking forward but also looking to the past.

The recent collaboration of a capsule collection with Gosha Rubchinskiy referenced the signature Burberry check and the influence that British football had on Russian Culture. So cleverly executed, with a lookbook to die for – Burberry is not afraid to be a part of contemporary society, without ditching their legacy.

Christopher Bailey has annonced that his final Burberry show will be dedicated to LGBTQ youth

This forward-thinking nature has also been executed with Bailey’s commission of  #JuergenXAdwoa.The German photographer collaborated with the 2017 model of the year on a series of photographs set in North London. With Adwoa’s family and friends as models, shot by Teller in a candid manner, this is a statement from Burberry. The full set of images rumoured release is February 2018.

Burberry gave us a taste of what is to come on Monday by sharing the rainbow of inclusiveness within the signature check. It has been confirmed that the Burberry show will be a dedication to the youth and LGBTQ community of today. Donations are even being made to various charities in proof of support. Bailey, you are a legend in your own right and we cannot wait to see the autumn/winter 18 collection on Saturday.

Saturday does not only welcome Burberry to the runway but two very creative names within the fashion industry. Both modern and conceptual these two designers bridge the gap between art and fashion. Gareth Pugh, British born, Saint Martins educated, is in no doubt going to be showing sculptural forms within his work, shedding light on the different possibilities within fashion and costume.

Our second artist also showing on Saturday, him too Saint Martin’s educated is the twice named ‘British Designer of the Year’ Hussein Chalayan. Simple designs with massive effect, he is known for his innovation and original outlook on identity, nature, forms and figures.

Sunday will no doubt be an exciting day in LDN with more emerging talent being showcased through Fashion East. Which is Lulu Kennedy and Topshop’s helping hand to those starting out. But the eagerly awaited presentation of the day has to be MM6 Maison Margiela. After the undoubtedly cool menswear AW18 as beautifully reliable as always, we look forward to seeing what the sister brand has in store.

The last two days of the fashion-filled week hold names such as Christopher Kane, Simone Rocha, Faustine Steinmetz, Marques Almedia, Erdem (Need we go on…) – Keep an eye on the LFW Website and individual Twitter accounts of the brands to check if and when they go live. Unfortunately, they can’t have us all at the showcase so if being glued to your Instagram is not enough of a fix for you, there is always the London Fashion Week Festival.

For as little as £20 you can gain entry to the LFW festival at The Store Studios, 180 Strand. Between the 22nd and 25th February for catwalks, talks and exclusive shopping opportunities.

Fiorucci’s CEO is talking about the Italian’s brand heritage and the Studio 24 vibe the stores once held throughout the 70’s and 80’s.

If all fashion is not your thing, then the pioneering collective made up of over 70 women of colour, GAL-DEM, will be teaching how to set up an independent magazine. The also are hosting a party this Saturday night in collaboration with Clio Peppiatt featuring the launch of her AW18 collection.

On the other hand, if you are more interested in design, Orla Kiely who has had success in her household prints will be discussing her upcoming exhibition at the Fashion and Textile Museum in late May 2018.